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Reader Demographics

79% read almost every issue
71% heard about us through a friend
60% forward almost every issue
58% Bought something they read about on Petaholica
50% buy at least 4 more dog accessories per month
83% are single
95% have at least a college degree, 30% have a higher degree
58% own an American Express Card
93% are Female
78% Earn 55k/year or more, 37% earn 100k/year or more
74% are between 20-38 years old
100% have a cat or dog
75% have shopped online or in a store for their pet in the past month

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